Mon.Jan 07, 2013

Trending Sources

5 social media tools to kickstart your business

grow - Practical Marketing Solutions

By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  One area that we can always consider is emerging tools to help us be more productive and efficeint. Social Social media is a moving beast and we need to keep moving with it! Viral Sharing – All apps support Facebook Open Graph.  Love IFTTT.

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Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation Blog

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. He believes consistent messaging is the fastest way to speed customers through the funnel. That has not always been his experience.

Help 95

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need.

Is social media all the market research you need?

Biznology

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. Market research rocks! The cost of entry is minimal and digital marketers have gotten good at using sophisticated tactics to reach their targets.  Yes, we can tune in and listen to the chatter. 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

You know when you’ve been in a bad relationship for so long that it’s almost impossible to end it? There’s a disconnect between you two, but it almost seems like more effort to go through a breakup (or a patch up) than to just. leave it like it is. Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. No way.

12 Tips for Transforming Your Marketing Team Into A Content Powerhouse

Marketing Action

Recently, Act-On Software CMO Atri Chatterjee joined Joe Pulizzi, founder of the Content Marketing Institute, and C.C. Chapman, co-author of Content Rules for a webinar about how to transform a marketing team into a content marketing powerhouse. During this webinar, Joe, C.C. Sometimes we get caught up in getting our message across and forget about our audience. Make your story interesting!

The Importance of Keeping Your Cool in the World of Social Media Marketing

Modern B2B Marketing

by Jason Miller Social media is the Wild West of differing opinions. In a split second you can find yourself receiving a virtual hi-five and then immediately involved in a shootout at the OK corral. This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool. Welcome to the Jungle.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Odds are, these prospects are typing those same questions into Google. And now, let me get to my point. Feel free to take some tips from my approach and adopt them for your own hiring process.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

What’s Inside the Typical Marketing Automation Portfolio? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running?  I did, and wanted to share the results with you.I Obviously not too much complexity here, with many being simple email blasts with 2 or 3 logical steps. However, it does seem like there are some  recommendations  out there to set it up with each issue as it’s own campaign. Marketing Efficiency

The Dangers of Premature Marketing Personalization

Hubspot

This week's life lesson? Just because you can do something, doesn’t mean you should. Case in point: I was browsing the site of a company I really like the other day, when I stumbled upon the image you see to your right. Take a nice, long look. Trouble is. that info is way off. Bigger trouble? It doesn't actually help me get to where I'm going or otherwise improve my experience.

How to Create Alignment Between Marketing Communications and Customer Experience

Marketri

Say What You Do, and Do What You Say! We all know that a big part of marketing is making promises. And in B2B marketing, a field in which purchasing decisions are based more on logic than emotion, companies need to be prepared to live up to the hype that they create. There is no “marketing police” that ensures brand promises are legit (except in regulated industries). The Overpromise.

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New Tool to Measure Web Presence Optimization

Webbiquity

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

We started rolling out a new addition to the InsideView product. It’s only going to be visible to some of our new and existing customers across the free and paid licenses. Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. Do you have the new Activity Stream? Give us your feedback in the comments.

3 Essential Building Blocks to Kick-Start a Successful Nonprofit Social Media Strategy: Website, Email and Something Else

WindMill Networking

Don’t stick your head in the sand create a nonprofit social media strategy for 2013. Nonprofit marketing got a lot more complicated over the past decade as we evolved from Web 1.0 internet) to 2.0 social media) to 3.0 mobile). Too many nonprofits still view the technology as largely disruptive, and potentially unnecessary [is someone in your organization still calling this a ‘fad’?]. and 3.0.

SEO Tricks Every Sales Rep Should Know

Sales Intelligence View

Companies talk about SEO as a marketing and lead generation function, but what about its benefits for salespeople? Sales reps who make a habit of a few SEO tricks close deals faster, and bring their customers to them. Every sales rep should care about his or her SEO value. Traditional sales calls are generated primarily by outbound marketing (direct mail, print advertising, etc.) Resource.

INFOGRAPHIC: The Future of Marketing

Client Bridge

From ExactTarget, here's an infographic in which 25 industry thought leaders make predictions about various aspects of marketing for 2013. View Original Article

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Product Showcase: People Alerts for InsideView Relationship Manager Edition

Sales Intelligence View

InsideView recently announced a new edition of our flagship application to tailor customer intelligence to the account managers responsible for renewal and up-sell business. In a press release this morning, we showcased the newest feature for the Relationship Manager Edition of InsideView: People Alerts. Existing accounts are 45% more profitable than new accounts. Read the full story here.

Portfolio: The Ottinger Law Firm

Confluent Forms

The Ottinger law firm has focused on just one thing – helping employees. Their New York lawyers comprise one of the nation's leading employee rights law firms, with offices in New York and San Francisco. think your firm did an amazing job in quickly moving our site from WP to Blogger and made the transition painless. The homepage An interior page in the site A blog post within the site.

Social Media Marketing Tools Series #4 MediaFunnel

Connect the Docs

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how to schedule the content and make sure that your posts or tweets are posted at the most optimal times of day and days of the week so that it would reach to maximum audience. MediaFunnel is one of such interesting tool that helps in these activities. What is MediaFunnel? MediaFunnel is the easy to use, enterprise social media management platform that will allow you to involve more employees in promoting and protecting your brand.