Mon.Jan 07, 2013

Trending Sources

5 social media tools to kickstart your business

grow - Practical Marketing Solutions

By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  One area that we can always consider is emerging tools to help us be more productive and efficeint. Social Social media is a moving beast and we need to keep moving with it! Viral Sharing – All apps support Facebook Open Graph.  Love IFTTT.

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Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace

B2B Lead Generation Blog

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. He believes consistent messaging is the fastest way to speed customers through the funnel. That has not always been his experience.

How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need.

5 Common Inside Sales Roadblock's That Can Deter Productivity And Success

Sales Prospecting Perspectives

Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. But there are a few constant hurdle's that pop up making it difficult to hit monthly quotta's, causing frustration and stress in the office. Below I will share some common obstacles or roadblocks that inside sales professionals must be prepared to handle if they are going to be successful within the sales industry. Problem: When prospects tell you that they are happy with their current solution/supplier, your first instinct might be to say, “Thanks for your time” and hang up.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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What’s Inside the Typical Marketing Automation Portfolio? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running?  I did, and wanted to share the results with you.I Obviously not too much complexity here, with many being simple email blasts with 2 or 3 logical steps. However, it does seem like there are some  recommendations  out there to set it up with each issue as it’s own campaign. Marketing Efficiency

How to Create Alignment Between Marketing Communications and Customer Experience


Say What You Do, and Do What You Say! We all know that a big part of marketing is making promises. And in B2B marketing, a field in which purchasing decisions are based more on logic than emotion, companies need to be prepared to live up to the hype that they create. There is no “marketing police” that ensures brand promises are legit (except in regulated industries). The Overpromise.

How the HubSpot CMO Screens for Top Marketing Talent


One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Odds are, these prospects are typing those same questions into Google. And now, let me get to my point. Feel free to take some tips from my approach and adopt them for your own hiring process.

How To Use Foursquare To Market Your Business & Reach A New Audience


When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. The only thing it needs is you to get involved. Why Foursquare? News & Notes

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Dangers of Premature Marketing Personalization


This week's life lesson? Just because you can do something, doesn’t mean you should. Case in point: I was browsing the site of a company I really like the other day, when I stumbled upon the image you see to your right. Take a nice, long look. Trouble is. that info is way off. Bigger trouble? It doesn't actually help me get to where I'm going or otherwise improve my experience.

The Importance of Keeping Your Cool in the World of Social Media Marketing

Modern B2B Marketing

by Jason Miller Social media is the Wild West of differing opinions. In a split second you can find yourself receiving a virtual hi-five and then immediately involved in a shootout at the OK corral. This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool. Welcome to the Jungle.

New Tool to Measure Web Presence Optimization


As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

We started rolling out a new addition to the InsideView product. It’s only going to be visible to some of our new and existing customers across the free and paid licenses. Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. Do you have the new Activity Stream? Give us your feedback in the comments.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Portfolio: The Ottinger Law Firm

Confluent Forms

The Ottinger law firm has focused on just one thing – helping employees. Their New York lawyers comprise one of the nation's leading employee rights law firms, with offices in New York and San Francisco. think your firm did an amazing job in quickly moving our site from WP to Blogger and made the transition painless. The homepage An interior page in the site A blog post within the site.

SEO Tricks Every Sales Rep Should Know

Sales Intelligence View

Companies talk about SEO as a marketing and lead generation function, but what about its benefits for salespeople? Sales reps who make a habit of a few SEO tricks close deals faster, and bring their customers to them. Every sales rep should care about his or her SEO value. Traditional sales calls are generated primarily by outbound marketing (direct mail, print advertising, etc.) Resource.

3 Essential Building Blocks to Kick-Start a Successful Nonprofit Social Media Strategy: Website, Email and Something Else

WindMill Networking

Don’t stick your head in the sand create a nonprofit social media strategy for 2013. Nonprofit marketing got a lot more complicated over the past decade as we evolved from Web 1.0 internet) to 2.0 social media) to 3.0 mobile). Too many nonprofits still view the technology as largely disruptive, and potentially unnecessary [is someone in your organization still calling this a ‘fad’?]. and 3.0.

Product Showcase: People Alerts for InsideView Relationship Manager Edition

Sales Intelligence View

InsideView recently announced a new edition of our flagship application to tailor customer intelligence to the account managers responsible for renewal and up-sell business. In a press release this morning, we showcased the newest feature for the Relationship Manager Edition of InsideView: People Alerts. Existing accounts are 45% more profitable than new accounts. Read the full story here.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media Marketing Tools Series #4 MediaFunnel

Connect the Docs

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how to schedule the content and make sure that your posts or tweets are posted at the most optimal times of day and days of the week so that it would reach to maximum audience. MediaFunnel is one of such interesting tool that helps in these activities. What is MediaFunnel? MediaFunnel is the easy to use, enterprise social media management platform that will allow you to involve more employees in promoting and protecting your brand.

INFOGRAPHIC: The Future of Marketing

Client Bridge

From ExactTarget, here's an infographic in which 25 industry thought leaders make predictions about various aspects of marketing for 2013. View Original Article