Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. And [.]. Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analytics MORE >>

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility. It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now. MORE >>

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing.   But, I would like to take this argument even further, understanding marketing is necessary but not sufficient.  It is all about understanding customers and their wants, needs and values.  Market research rocks! But, I am concerned that we sometimes lose sight of why things fail.  MORE >>

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running?  I did, and wanted to share the results with you.I looked at more than 10,000 campaigns that our customers were running in Q3 2012, and plotted both the relative portion that each type made up of the total, as well as how complex the programs were using the number of steps in the campaign canvas as a proxy.  If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking  out this 2-minute Campaign Canvas overview video. Marketing Efficiency MORE >>

Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. But there are a few constant hurdle's that pop up making it difficult to hit monthly quotta's, causing frustration and stress in the office. Below I will share some common obstacles or roadblocks that inside sales professionals must be prepared to handle if they are going to be successful within the sales industry. Problem: When prospects tell you that they are happy with their current solution/supplier, your first instinct might be to say, “Thanks for your time” and hang up. MORE >>