Fri.Aug 05, 2011

Trending Sources

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Every time we talk about it, we have an endless argument that leads nowhere.”. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook. Why not?

Savvy Week in Review - August 5

Savvy B2B Marketing

How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Think B2B can't learn a thing or two from the reigning queen of pop? Think again. by @briansolis.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. Then choose the right medium. Paid Search.

Laugh and Learn featuring @fearlesscomp – Episode 38: The Art of the Sale

Fearless Competitor

B2B Lead Generation | Laugh and Learn – Episode 38: The Art of the Sale. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. In this show, he highlights some self-deprecating humor from IBM – making fun of self. Filed under: Demand Generation. Demand Generation

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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“Stop Marketing in the Dark” a webinar by Act-On Software featuring @fearlesscomp

Fearless Competitor

Webinar. Stop Marketing In The Dark! You can’t automate what you can’t see. What: Complimentary Webinar. When: Wednesday, August 17. Time: 11:00 am Pacific. 1:00 pm Central. 2:00 pm Eastern. Enough already! Marketing automation is not the Holy Grail, it’s merely the means to pursuing it. The game is really about visibility. Shed light on how they want to be engaged. Jeff Ogden.

Targeting Ads Without Stalking Customers


Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. They hit these same consumers with the same ads for days on end as they travel around the web. But there is another way. It involves using data modeling and predictive analytics to do real-time precision targeting. News & Notes

Are You Crushing Your Customers with Content?

It's All About Revenue

by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. In content marketing there are signs you’re doing too little or too much.

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Find New Customers Fan of the Month – Kenny Madden

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He can be reached at Kenny at Why don’t you follow him?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Must-Test Internet Marketing Tactics and Metrics


Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. True, email is one of those marketing tools that offers a lot of testing options. But email isn't the only thing you can test. Social Media.

Digging in the Cache – Dancing Matt


Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Would you like to travel the world, but don’t have enough to finance the trip? What if you were willing to dance at every place you visited, record it on video and post it on the Internet? Well, that’s exactly what Dancing Matt did… News & Notes

INFOGRAPHIC: Social Business Explained

Client Bridge

From Get Satisfaction, here's an infographic that looks at social business, the trend toward connectivity in all aspects of business. View Original Article

The B2B Marketing Roundup: Week of August 1st - 5th | Marketri


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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Say "NO" to Social Media GRPs

Manhattan Marketing Maven

The move to use GRPs (Gross Ratings Points) for measuring social media is a confluence of two corporate agendas rather than a real attempt to give brands a viable/realistic measurement tool.    Facebook wants a shot at TV budgets and needs a way in. Nielsen needs to remain relevant and competitive in the digital world. But GRPs will add zero actionable insight for Facebook or Newsfeed marketers.    These dominant players are looking to rig the game in their favor. Facebook totally controls access to the audience. Nielsen controls how things are measured.  

5 Tips for Getting Media Coverage Using Social Media


Sure, you may get a lot of your news from social media. But you can also use social media to spread your own news and maybe even generate some media attention of your own. It won’t happen overnight, and it’s not guaranteed that if you tweet at a reporter, he or she will cover your story. But there are a few best practices you can follow that will increase your chances. Answer questions?

Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Modern B2B Marketing

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy! On July 26, 2009, I celebrated a half-century on the planet. It was a lot tougher than I thought it would be. Enjoy!

3 Marketing Lessons From Amazon's Web Strategy

Hubspot regularly ranks the world's top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon, sitting at number 7, stood out to me immediately. No surprise here. Amazon is constantly exemplified for its web and marketing prowess.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Interview with an iPhone/iPad developer

MI6 Marketing Agency

Tony Wallace, Founder of Heuristic Media. Tony Wallace is the founder of Heuristic Media. Tony is a talented application developer and a member of Silicon Halton. Here’s what we talked about in this 30 minute interview: Tony and I talk about his experience working as a member of the Task Ave. team who won first place at Startup Weekend Toronto for their “geotask&# iPhone application.

3 Ways To Avoid Your Sales Proposal Getting Stuck In Contract Limbo

Sales Prospecting Perspectives

As a sales rep, there is nothing worse than having worked through all the details of a deal only to have it sit on someone’s desk, unsigned for what seems to you to be no apparent reason. You’ve given the pitch, had the demo, run through the integration, put out the proposal (which they said looked great) and now you wait… and wait… and wait. take that general counsel!).

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Lessons Marketers Can Learn From Storage Facilities (Yes, Storage Facilities!) From taking advantage of trends in the industry to identifying creative new ways of applying your product or service, MarketingProfs delivers a bit of marketing wisdom seen through the unlikely lens of a storage facility. Personally, I’m pretty impressed

LinkedIn Share Button Now On More Than 100,000 Websites


Now that the leading B2B social network, LinkedIn is a publicly held company, we're able to acquire a little bit more information around the workings of the service. In its earnings announcement this week, LinkedIn revealed that its share button, the tool that helps websites make it easier for their visitors to share content on LinkedIn, is now being used on more than 100,000 websites.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Powerful Brand Experiences - The Story of Two Coffee Shops

The New Strategist

What makes a brand experience so powerful that customers will drive a half-hour just for a cup of coffee? love coffee. That’s no secret, to be sure. Lots of us do. But for me, and for many others, the whole ‘experience’ of coffee stretches way beyond just what’s in the cup. It’s a sensory experience that  complete with sights, sounds, smells, and of course the taste of the great coffee.

Why Unified, Cross-Channel Customer Data Is Essential for Marketers


When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier. ” Furthermore, a Forrester study of U.S. Time is a key aspect here.