PureB2B

SEPTEMBER 18, 2016

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your business. They serve as a guide to help you decide what to prioritize and where to allocate your time, energy, and resources.

Lead Generation 62

Lead Generation Allocation Generation Leads 62

Genroe

SEPTEMBER 18, 2016

Assuming you have decided that running a customer feedback survey is a good idea, the next question is: when should you send the survey to your customers? There are no hard and fast rules. Different types of businesses and industries have different approaches that work best. However there are some good rules of thumb you can […].

Customer Surveys 51

Customer Surveys Rules Best Practices Business 51

PureB2B

SEPTEMBER 18, 2016

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right metrics allows you to focus on objectives that will have the biggest impact on what matters most in your business. They serve as a guide to help you decide what to prioritize and where to allocate your time, energy, and resources.

Lead Generation 59

Lead Generation Allocation Generation Leads 59

B2B Marketing Directions

SEPTEMBER 18, 2016

Predictive analytics has become one of the hottest topics in B2B marketing over the past several months. In a survey last fall by Everstring , 25% of respondents said they were currently using some predictive tools, and another 47% said they were aware of predictive marketing and were investigating how to use it. Two recent studies by Forrester Consulting reported even higher usage rates of predictive analytics among B2B companies.

Analytics 40

Analytics Budget Programs Paid Search Agency Forrester 40

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