Convince & Convert

APRIL 6, 2014

'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Fundamentally, Facebook cares about THEIR business, not about YOUR business. ( click to tweet ).

Facebook 167

Facebook Organization Business Companies 167

Hubspot

APRIL 6, 2014

'This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results.

Cost 53

Cost Linkedin Hubspot Landing Pages 53

Convince & Convert

APRIL 6, 2014

'Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Fundamentally, Facebook cares about THEIR business, not about YOUR business. ( click to tweet ) This chart we made shows Facebook’s declining organic reach (according to a widely cite

Facebook 167

Facebook Paid Search Agency Case Studies Social Media 167

i-Scoop

APRIL 6, 2014

'The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences. Target groups, segments, followers, subscribers, fans, suspects and prospects: we had our fair share of terms to describe people of […].

Business 43

Business Storytelling Custom Publishing Segmentation 43

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i-Scoop

APRIL 6, 2014

'When defining content marketing, we like to use a rather pragmatic, holistic and customer-centric approach. A relevant and optimized use of content is essential in all marketing tactics: from email marketing to social media marketing and inbound marketing. A look at inbound marketing and how it is related with content marketing. Content has always been […].

Inbound Marketing 28

Inbound Marketing Content Marketing Content Hubspot 28