article thumbnail

This week’s AI-powered martech releases

Martech

Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. For example, a reader is counted as a bounce, whether they spend 15 seconds or two minutes on a page. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. A/B and multivariate testing tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). A/B, A/B/n, Multivariate and Split URL Testing: These are the essentials of most experimentation programs and GO has them. Explore by Omniconvert is one of 4 in a suite of tools for eCommerce growth.

article thumbnail

Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. For example, a reader is counted as a bounce, whether they spend 15 seconds or two minutes on a page. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. A/B and multivariate testing tools.

article thumbnail

E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

Source: The Future of Ecommerce. The shift in consumer spending from offline stores to online stores is a good example. Studies indicate that a repeat customer will spend 67% more on your website and has a conversion rate of up to 20%. Source: eCommerce CEO. Use data analysis to target your audience.

article thumbnail

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

These emails are sent once the users have subscribed to the brand’s newsletters but haven’t set up an account or started using the webpage or the eCommerce platforms of the brands. Brands might have very old and consistent customers or elite customers spending high amounts of currency to purchase their favorite products or services.