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| | B2B WEB STRATEGY
APRIL 4, 2013 What Determines Success for B2B in the Online World?
Even more obvious is success for eCommerce sites. Visitor engagement with your site, quality of that experience, and custom KPIs are what matter. Determine those, and develop positive practices to affect these, and you have a successful website. You need to consider how the search engines perceive your site, both from a technical aspect (sitemap.xml, robots.txt, canonicalization, etc) as well as from a backlinking perspective. Without a good conversion rate optimization strategy, your visitors will flail around your site. So what determines success?
| | DELICIOUS B2BMARKETING
MARCH 13, 2011 Turning Web Site Visitors into Paying Customers
Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. On a ticker tape that runs along the top of a user’s screen, it shows the last 25 visitors to a website. 6) ERP (17) Internet Cust.
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