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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Understand Search Intent. For instance, a Google search for marketing automation doesn’t reveal much about the purchase intent, and therefore, Google often returns informative content in SERPs. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time.

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Everything You Need to Know About Micro Conversions

Sharpspring

Instead, they’re steps in the process of interacting with your business before showing any purchase intent. Saving a product for later purchase. Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. They also result in a higher average dwell time of 13%, compared to the 1.6% In-game advertising also results in longer attention spans for gamers.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. They also result in a higher average dwell time of 13%, compared to the 1.6% In-game advertising also results in longer attention spans for gamers.

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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. All departments need to be able to know exactly when a prospect is ready to move into the next stage of the sales process and has a high purchase intent. Automatically Share Data.

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Outbrain’s Best of 2020: Case Study Edition

Outbrain

And 4:42 minutes, the average dwell time was 96% higher than the target. For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent. This strategy resulted in outstanding post-click engagement. Additionally, Red Bull achieved a bounce rate of only 26%.