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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Understand Search Intent. For instance, a Google search for marketing automation doesn’t reveal much about the purchase intent, and therefore, Google often returns informative content in SERPs. For instance, Top-of-the-funnel: What is marketing automation? Diversify Your Content Mix.

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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. All departments need to be able to know exactly when a prospect is ready to move into the next stage of the sales process and has a high purchase intent. Automatically Share Data.

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The Quick Guide to Enterprise SaaS SEO

Single Grain

Commercial: The user has a purchase intent which may not be immediate. Transactional: The user intends to make an immediate purchase. It also increases dwell time, keeping users longer on your site, which sends a positive signal to Google.