CTR Dwell Marketing Automation Purchase Intent 
Martech Advisor
DECEMBER 19, 2019
Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Marketers need to adapt to this change and rethink their approach to SEO. Understand Search Intent. Aim for Position Zero.
Single Grain
MARCH 29, 2023
Commercial: The user has a purchase intent which may not be immediate. Transactional: The user intends to make an immediate purchase. It also increases dwell time, keeping users longer on your site, which sends a positive signal to Google. Lower CTR for the rest of the SERPs pages.
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