Dwell, Intent Signal, Marketing Automation and Purchase Intent

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data.

Intent Data

Intent Data Intent Work Management Marketing Management

B2B Marketing Zone

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Webinars

Stay Connected