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Dwell Time is the SEO Metric You Need to Track

Hubspot

This morning, I made a quick Google search. I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. Dwell time is the metric that runs through various search engine results pages (SERPs). Dwell time is the metric that runs through various search engine results pages (SERPs).

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15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. If your page isn’t ranked on the first page of Google, it’s not doing you much good. That’s why boosting SERP results is a key aim of SEO. We’ve drawn together 15 of those quick ways to boost your SERP results below. Metadata Tips. Content Tips. Keyword tips.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Optimize Content to Obtain Google Featured Snippets. Use the Right Keywords.

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Lights, Camera, Action: Video for Demand Generation

SmartBug Media

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Google search bots look for video content. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. Video Helps with SEO.