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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

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How to Use Subheading Tags to Improve SEO

seo.co

Essentially, using sub header tags will allow people to stay on your website long and improve its dwell time. This will send a signal to Google that your visitors are enjoying your website. Google will sometimes show snippets in the SERPs. A sub heading tag has an indirect effect on a website’s SEO.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

At a Loss Without Physical Events? Find out how you can use video to flip the value of your physical events into a virtual setting. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). Known as dwell time, this is an important Google ranking factor, according to Backlinko.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.

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Grow your brand without advertising

Kevin Indig

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. See Google or Apple, for example. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. There are optional and mandatory channels.

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Everything You Need to Know About Micro Conversions

Sharpspring

They’re major events in the customer journey, such as requesting a quote, signing up for a free trial, or making a purchase. Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Why Are Micro Conversions So Important?

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How to Do SEO in 2020 [Full Guide]

flux.la

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.