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Automating PPC with the New Google Ads

QuanticMind

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Automate PPC Campaigns Across Google Properties with Smart Campaigns.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. Other great resources & hidden gems.

Resources 179
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17 Google Marketing Tools You Should Be Using

Hubspot

If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords , Google's pay-per-click (PPC) product. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. DoubleClick Search by Google. Google AdWords.

Google 78
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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Online Display. Open Site Explorer.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. AdWords is no more.

Google 81
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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Examples include AppNexus, BrightRoll, DoubleClick, etc. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place. This will tell you if you’ll have access to the features you need for successful programmatic ads. What ad exchanges does the company partner with?

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A Guide to Social and Paid Attribution Reports

SmartBug Media

A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads). Cross-Device reporting allows you to see how users engaged with your business, as well as your paid media, across multiple devices.