Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. What It Means: This is an exciting update from Google.

Work Management 66

Work Management Marketing AI Paid Search Agency Google 66

Hubspot

NOVEMBER 30, 2011

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. New Dashboard Overview. More Detailed Reports.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

Digital B2B Marketing

JUNE 11, 2014

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Here are four common culprits.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. Three pros that make marketers invest in AI advertising stacks. We are already living in the era of AI.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

QuanticMind

OCTOBER 2, 2018

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Automate App Performance with Universal App Campaigns.

PPC 40

PPC Ads Google Automation 40

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

chiefmartech

NOVEMBER 21, 2016

His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. However, according to a 2016 IAB Video Upfronts study on advertisers and agencies, 42% of digital marketers have trouble measuring and proving the ROI of their video campaigns. Why is that the case?

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. May 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. May 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

FEBRUARY 27, 2020

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Here, let's explore how to leverage YouTube for your next direct response campaign. YouTube ads are different. How to Create Effective Video Ad Creatives.

Youtube 94

Youtube Cost per Acquisition Advertisements Advertising 94

readwrite

AUGUST 2, 2007

The growing ranks of online marketers gathered this week. Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. marketing firms, large online agencies, and whole raft of smaller. ” I asked cofounder and VP marketing, Menno Biesiot.

Paid Search Agency 40

Paid Search Agency Video Marketing Doubleclick Service 40

Stevens & Tate

MARCH 20, 2020

The following are some of the different types of advertisement options available on some of the more popular streaming channels: YouTube TV. YouTube TV is YouTube’s attempt to develop their own content streaming platform. You’ll also be able to use their DoubleClick Bid Manager. DirecTV Now.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Hubspot

SEPTEMBER 12, 2016

The ad enjoyed a click-through-rate of 44% -- a number that would make most marketers balk in disbelief today. Marketers needed a way to more efficiently manage their display ad campaigns across multiple websites and report on how users were interacting with their ads. 2010 - present: Marketers find value in native ads.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

JULY 4, 2017

That’s not bad news for marketers. Major updates,” he continues, “are rare, but have the most meaningful impact on marketers.”. In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. YouTube is host to myriad 360° videos. No More Inbox Scanning (for Ads).

Google 78

Google Doubleclick Display Mobile Marketing 78

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100