Hubspot

NOVEMBER 30, 2011

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Some marketers are trying to monetize their YouTube presence.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

Unbounce

JULY 11, 2018

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Updates to YouTube. They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. The rebrand becomes official July 24th, 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. YouTube Lift The Update: YouTube's product manager for monetization, Nicky Rettke, said during the marketing keynote that YouTube saw 150% growth in ad conversions last year.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. For the purposes of automating PPC campaigns, the infusion of Adwords with machine learning is of the most interest.

PPC 40

PPC Ads Google Automation 40

Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. I still remember when DoubleClick first rolled out view-through reporting. My next computer will likely be a Dell because of that experience, not because of my navigational search. How important is search as a navigational tool?

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

APRIL 2, 2021

The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Google Display & Video 360. The Trade Desk.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Oktopost

APRIL 22, 2019

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. The YouTube ad would get 100% of the credit for that conversion. Statcounter. If you’re on a tight budget, Statcounter might be the solution for you.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Biznology

OCTOBER 28, 2014

Google Doubleclick for Publishers. There are loads others. And, it’s apparently very easy to build your own to meet your own needs. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. FreshBooks. GetResponse. Google AdSense. Google AdWords.

Adsense 80

Adsense RSS Adwords Doubleclick 80

chiefmartech

NOVEMBER 21, 2016

You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It also allows users to easily access data from Google Analytics, Google Ads, YouTube Analytics, Google BigQuery, and other core Google tools. Lastly, it supports over 100 integrations.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It also allows users to easily access data from Google Analytics, Google Ads, YouTube Analytics, Google BigQuery, and other core Google tools. Lastly, it supports over 100 integrations.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

FEBRUARY 27, 2020

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Here, let's explore how to leverage YouTube for your next direct response campaign. YouTube ads are different. How to Create Effective Video Ad Creatives.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

readwrite

AUGUST 2, 2007

Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. He said that YouTube and Metacafe are working on something similar, but his firm sees this as validation and hopefully it will lead to standard-setting in this area of much-needed innovation. at ad:tech Chicago.

Paid Search Agency 40

Paid Search Agency Video Marketing Service Doubleclick 40

Stevens & Tate

MARCH 20, 2020

The following are some of the different types of advertisement options available on some of the more popular streaming channels: YouTube TV. YouTube TV is YouTube’s attempt to develop their own content streaming platform. You’ll also be able to use their DoubleClick Bid Manager.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Just take a look at the top-grossing apps in the iOS store on any given day: The leaders are free apps like YouTube, Tinder and Candy Crush, and they all make their revenues either by IAP purchases or in-app advertising.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

JULY 4, 2017

In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. YouTube is host to myriad 360° videos. No More Inbox Scanning (for Ads). Google isn’t exactly a stranger to virtual or augmented reality.

Google 78

Google Doubleclick Display Mobile Marketing 78

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100