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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Facebook Ads. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads. Twitter Ads. Other great resources & hidden gems.

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A Guide to Social and Paid Attribution Reports

SmartBug Media

To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here. This means, hypothetically, a user could see your Facebook ad, do research organically on Google to find out more about your offerings, and convert through one of your Google advertisements. That’s right, sources.

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The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Facebook Pages.

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Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

They are often used interchangeably, mistaken due to their role in media buying. The confusion is apparent as both facilitate the media buying process. Ad Exchange: Despite ad networks simplifying the media buying process, publishers were often left with unsold inventory that they had to sell at a lower price. Key Players.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Ad Stage’s Paid Media Benchmark Reports. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. From Derek Edmond.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.