article thumbnail

Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Another authentication protocol is DomainKeys Identified Mail (DKIM).

article thumbnail

Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

If your soft bounce rate exceeds 0.5%, it indicates poor filtering by the recipient’s domain. To maintain email list health (aiming for under 1% bounce rate), strive to keep the bounce rate below 0.5%, which is considered a benchmark for good practice. Domain click rate Check how many people click on emails from a specific provider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. presidential election.

article thumbnail

9 Best Web Hosting Providers

Single Grain

In practice, situations like that are fairly rare, so it’s not worth it for most businesses to shell out the extra money for a dedicated server. However, if you want to test them out, be careful not to make any additional purchases like domains, email, etc. domain registration fee. Overall, you can’t go wrong with any of these.

article thumbnail

9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

Litmus

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Part of this requires that your domains are authenticated and that you’re following infrastructure best practices. . Nicholas says there is no exact right number of IPs.

article thumbnail

9 Expert Tips to Improve Email Marketing Performance

Litmus

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Each expert recommended that your domains are authenticated and that you’re following infrastructure best practices , including your DMARC, SPF, and DKIM.

article thumbnail

Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Have you purchased every relevant domain name possible?