Turning Data into a Viable Business Asset: The Challenges of Value Realization
Martech Advisor
NOVEMBER 29, 2019
The “smart” bot is relying on thousands of data points that have been curated, cleaned and trained (it’s truly one of the most underrated sciences), writes Yingwu Gao from Pactera Edge. In the race to fuel growth in complex global markets, businesses have great impetus to unleash the value locked in their data.
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