Biznology

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Ten self-marketing tips for undergrads

Biznology

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind. Use a professional photo.

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My Beef with LinkedIn or Social Media Limits Personal Brands

Biznology

Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller of a future vision they are not quite ready for. Facebook, LinkedIn and internal knowledge management platforms changed this paradigm. LinkedIn thinks I do.

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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. If you’d like more information, feel free to contact me. Sounds easy, but easier said than done.

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10 Reasons why you should have an active business blog

Biznology

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging can help you communicate special events and information with your customers quickly.

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5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

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Troubleshooting your B2B marketing data problems

Biznology

When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record. You could also consider preventing email addresses other than those from company domains from being accepted on the web form.

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Build your brand (for free)

Biznology

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down. And if you don’t then you’re a moron. I do webinars for them a lot.