DemandMatrix

JULY 1, 2020

Account Prioritization is imperative in B2B Marketing as it is the biggest determining factor of your sales force success. Indeed, it’s a tricky and the most difficult task in sales & marketing but if done well, it can create magic. Sales Performance Optimization Study via CSO. “45% But how to go about it?

Effectiveness 52

Effectiveness Domain B2B Sales Contact Marketing 52

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Let’s put it this way—mature can be sexy you know!

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. The increase in the reach is one of the prime objectives for the marketers worldwide – be they in any specific industry; the other most important being targeting specific prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. But B2B marketers need to broaden their thinking when it comes to SEO.

Organization 120

Organization SEO Practices Best Practices 120

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Paid Content 100

Paid Content Social Media Statistics Research 100