ClearVoice

JANUARY 31, 2019

Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. The media plan rollout (if applicable). It’s a dying art form on par with handwritten notes and voicemail. But it doesn’t have to be that way.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site. Im Jay Baer.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim! Im Jay Baer.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Give ’til it hurts.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 10, 2010

Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Of course not. Listening to the consumer? Im Jay Baer.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

APRIL 12, 2012

That also means you need to have superhero planning skills to make sure everything is in place beforehand -- employees, the press, your social media plan, etc. 1) Plan for PR coverage. Here are the things you should set in place to ensure your conference is a success.

Conference 28

Conference Work Management Network Marketing Trade Show 28

RebelMouse

OCTOBER 23, 2018

PR Daily : Instagram has more than 1 billion monthly active users (MAUs) or more than 13% of the Earth's population. Facebook: Facebook's crazy year has been well documented. This year, the platform served as a reprieve from Facebook, with less content saturation and a more personal, easier-to-understand algorithm.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 4, 2010

" (via @jaybaer @JKalbarczyk) [link] Terence RT @JKalbarczyk: Love @jaybaer's new post: [link] "it’s not like social media created negativity, it just puts a magnifyin … Cory Williamson That thread was incredible. It wouldn't have happened before social media and web reviews I don't think. Im Jay Baer.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. That's not advocacy on my part, it's analyzing the larger trend that Facebook has been very good at disguising.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. That's not advocacy on my part, it's analyzing the larger trend that Facebook has been very good at disguising.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. Was he prescient or just playing it safe? You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

JUNE 28, 2010

I'd say I plan to share it with my boss, but I'm sure Gini has already read this post! Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. Im Jay Baer.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128