Paul Gillin

OCTOBER 21, 2010

Google Office – Despite Gmail’s erratic performance, the flexibility of web-based mail can’t be beat. Google continually innovates on this platform. One of my favorite new features is the ability to create a Google document directly from an e-mail. Even at the higher price, it’s a good value.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

OCTOBER 7, 2010

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. The problem is that most of their customers are still struggling to get CRM 1.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 29, 2011

When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. Over the last year, it’s evolved into a multimedia experience that bristles with value and fun.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Documents can be edited directly from browser. Workflow is overlaid to enable tasks to be assigned to others on a team from within the document. Workflow is overlaid to enable tasks to be assigned to others on a team from within the document.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. Here’s the embed, which links to the document on SlideShare. I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

APRIL 13, 2011

Google Documents supports simple forms at no charge. The landing page should include calls to action to register for future events. A “repeat attendee” discount is a good idea. Set up a survey form to capture evaluations from attendees. Publish the best comments as validation of the quality of your content.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50