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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. Most marketers understand that links to websites count as “votes” on the web.

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You’re doing SEO wrong: it’s all about authority

Biznology

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. But the theory as described is an oversimplification.

SEO 217
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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74
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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

In fact, if all the sites in a link wheel independently rank high in the search engines, Google won’t penalize those sites for being owned by the same person. However, you can’t afford to take any chances that might get your entire domain name blacklisted from the search engines. Google might consider your wheel a private blog network.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. Note: PageRank relevancy is changing.

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How to Find & Fix Duplicate Content on Your Website

seo.co

In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. Today, if you’re caught using duplicate content, your domain authority could suffer and your keyword rankings could drop.

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5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Moz

We have a page on Domain Authority. If you Google "Domain Authority," it's typically the very first result. We had just launched a new tool, SEO Domain Metrics , and we wanted to add a link from our existing page to our new page. The link said "Check your Domain Authority for free," and we added it.

Tactics 51