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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

Attribution is one of the most painful parts of marketing — validating your costs and ROI to your CEO, clients and investors is harder than ever as competition and new marketing channels continue to grow at a rapid pace.

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Blockchain Explained: A 2-Minute Rundown

Hubspot

Since blockchain technology hasn’t been widely implemented, it makes sense that the SMB community considers it to be the most difficult emerging technology to understand. It also copies and distributes the database to a network of computers to validate each transaction. But with over $1.3

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How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

In particular, the best practice strategies to ensure a seamless request-approve-validate-reimburse cycle for partners. As a market leader in SMB on-demand collaboration, we have helped 5000 businesses around the world connect with their clients to create the most versatile, personal live demonstration meetings on the market today.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

The often cited Harvard Business review quote from the widely distributed article The Surprising Power of Online Experiments supports years of evidence from digital leaders suggesting that high velocity testing is one of the keys to business growth. This can happen through testing errors or by simply changing business and traffic conditions.

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How To Create Content For Different Personas

Atomic Reach

Are they clearly narrowed down into one audience, or are they distributed across two or three audience segments? The VP of Marketing at a small to medium (SMB) sized company might be interested in your product, but is price sensitive and knows they can still manage if all their pain points are not resolved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. That’s a valid question given how sophisticated cyber attackers have become. SMB Cybersecurity Personas. The effect also extends to smaller businesses. You May Not Even Know It”.