B2B Memes

MARCH 2, 2011

But Franks thinks the industry has largely ignored it: “Unfortunately, we have trained marketers through years of selling that the media are distribution conduits to audiences. But now that advertisers no longer need publishers for distribution, what’s left to offer them? Content, of course.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. It’s about which medium people use. And that medium is sometimes print, sometimes web, sometimes social, sometimes mobile, sometimes video, sometimes audio. Digital is first, but not necessarily foremost.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. It’s about which medium people use. And that medium is sometimes print, sometimes web, sometimes social, sometimes mobile, sometimes video, sometimes audio. Digital is first, but not necessarily foremost.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

FEBRUARY 14, 2012

Until recently, the only practical alternative for aspiring authors was vanity publishing: paying a company a large sum of money to produce their book, with little or no marketing or sales assistance. These distinctions were once a reliable measure of quality. But the rise of self-publishing has complicated the equation.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

JANUARY 31, 2012

Multiple sales and distribution channels might be overkill. What you lose in potential sales and exposure—probably not much—you’ll gain back many times over in simplicity. As a tech geek and small-scale hacker, I’ve enjoyed the challenges, but it didn’t take me long to hit the limits of what I could readily do.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. As an editor myself, my instinct is to say that those sales people just don’t have the brains and creativity to sell good content.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100