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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. As we know, content marketing is so much more than inscribing a business name on pens and scattering them around town. Managing workflows.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

Content marketing success also increases for organizations who have a documented editorial mission statement. 48% of the most effective B2B marketers say their organizations document their editorial mission statement. Which Social Media Channels Do B2B Marketers Use Most?

Insiders

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How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

How well you distribute that content. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. In year two, conversions will likely also increase — contacts, marketing qualified leads and sales qualified leads.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Content Marketing.

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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. What makes CD Baby’s marketing team unique—and Daniel’s results so impressive—is that they speak to audiences in different geographic locations, in other languages, and at various stages of the buying process.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ). eMarketer ).