Five Mistakes to Avoid When Writing B2B Sales Email Copy
Webbiquity
MARCH 23, 2021
Since 2017 (actually, since well before that ), when the survey from DemandWave reported email marketing to be the #1 channel for lead generation in the B2B niche, the situation has remained consistent for years. 87% of B2B marketers call email their #1 organic distribution channel. How to avoid this mistake: Say no to email templates.
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