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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. Your physical office space might have boundaries, but the digital world? However, the reality of cybersecurity is far more complex and nuanced. How does cybersecurity work?

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Why we care about B2C marketing: A guide for marketers

Martech

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

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The Ultimate Guide to Cybersecurity

Hubspot

In 2017, organizations providing online services (a.k.a. They have more — and more valuable — digital assets than your average consumer but less security than a larger enterprise-level company … placing them right in a “ hackers' cybersecurity sweet spot.”. , and an old Iowa sweatshirt of my dad’s. Cybersecurity Terms to Know.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

There’s never enough when it comes to content production and distribution. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process.

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NFT Glossary: Every Buzzword in One Place

Single Grain

An airdrop is a crypto marketing strategy that works like a giveaway, but with a few differences. In crypto exchanges, you first buy the coin and lock it until the end of the airdrop. Your reward depends on how much and how early you locked. Not only are they abstract, but there are dozens of buzzwords used in this new space.