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How to Market Content to Baby Boomers in 2022

ClearVoice

According to a Washinton Post report, customers 65 and older spent 49% more in 2020 than in prior years. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Audience engagements act as social validation. Baby Boomer demographics: Who are boomers?

Planning 118
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. s a very valid question. Everything I wrote is still completely valid. Information is coming in from all sides in the form of reports, memos, newspapers, journals, and letters, and now the advent of e-mail and Internet has turned the torrent into a flood. About Ross Dawson. Keynote Speaking/Strategy.

Web 2.0 100
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The Benefits of Business Intelligence

The ROI Guy

Consolidate Query, Reporting, Analysis, and Analytic Applications, such as eliminating custom development and manual maintenance of Excel spreadsheets and reducing data consolidation efforts 2. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

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The ROI of Business Intelligence

The ROI Guy

While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. Reduce report printing and distribution costs including saving on printers, toner and mailing costs.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

We’re still in the middle of the data collection and validation phase of this multi-month project. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Get acquired. Raise more money.