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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is direct marketing, such as email, display, and PPC search.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

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Due to technical difficulties only Matt''s video will display during this interview.). Original Content Attracts Twitter Followers. Click to start at this point — Matt’s company has more than 18,000 Twitter followers. Twitter: @mattheinz. Here is the entirety of our discussion, and below are some highlights. Stay Tuned.

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PowerViews with Michael Brenner: The Battle for Customer Attention

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Due to technical difficulties only one side of the video will display.). Twitter: @BrennerMichael. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. The Battle for Customer Attention. Stay Tuned.'

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

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Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Say Goodbye to “Smile and Dial”. Click to start video at this point — “No one wants to answer their phone,” Josiane says.

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PowerViews with Tony Zambito: Buyer Predictability

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There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. Don''t Treat Your Leads Like Buyers. LinkedIn: Tony Zambito. Stay Tuned.'

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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

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Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. Richardson on Twitter: @RichardsonSales. Stay Tuned.

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