Crimson Marketing

DECEMBER 17, 2015

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. There have been some pretty radical changes in the world of digital marketing over the last 15 years. It’s a whopper of a podcast.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

OCTOBER 15, 2015

Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Once You’ve Done A Cycle Of Creative Testing, You’re Done. Testing is an ongoing process; it’s not something you should ever stop doing.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MARCH 30, 2015

. “Beyond privacy assurances and site monitoring, though, fewer than one-third of company respondents reported thoroughly optimizing other areas, including:” Executing website testing and optimization (25%); Speeding up web page load and responsiveness (23%); and. Improving visitor retargeting (16%). 81% use behavioral data.

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100