Oktopost
SEPTEMBER 9, 2019
Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.
The Point
NOVEMBER 15, 2022
We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. How Should I Market to Purchased Lists?
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Adobe Experience Cloud Blog
FEBRUARY 13, 2012
Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars. In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.
KoMarketing Associates
JUNE 8, 2012
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.
Strategic-IC
JUNE 11, 2019
Marketo CMO, Sarah Kennedy, emphasised the importance of reporting customer feedback right to the top of the organisation in order to bring about truly transformational change. However, it’s crucial to reach organisations who are displaying the earliest signs of interest. Related: 3.
Digilant
MAY 6, 2021
These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Competitive analysis.
Digilant
MAY 6, 2021
These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Competitive analysis.
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