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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

LinkedIn, Twitter. LinkedIn , Twitter. Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ).

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How Should I Market to Purchased Lists?

The Point

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. However, outbound shouldn’t translate into “spray and pray.”

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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What’s up with B2B Marketing in Argentina

Biznology

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Buyers now have anonymous access to product information.

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Meet the LiveIntenterns of Summer 2021

Liveintent

In February 2020, I applied via LinkedIn and reached out to Adam Berkowitz, another Colgate alum, who is Chief of Staff at LiveIntent and has worked here for years! Haris: I learned about the company and the internship program through LinkedIn. Vedika: I found out about the internship through LinkedIn. Meg: Time travel!

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Plus, OptinMonster’s powerful personalization and targeting display rules put your campaigns in front of the right people at the right time. By displaying actual activity from real people, you will build trust with visitors. Verified business emails also come with job titles, company, website, location, and LinkedIn URL.