The Marketing Blender

NOVEMBER 11, 2019

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

SendX

JUNE 10, 2020

Of course, email marketing is working at a top-notch rate. The question is, which tool to employ to send those emails in bulk ? We have been jumping on and off to try different bulk email tools to see which one works the best. Top 5 Bulk Email Tools for 2020 1. Don’t worry! We are here to your rescue.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Restricting use per user limits your company’s ability to collect leads. This will help drive more leads to your booth.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Martech

APRIL 22, 2024

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses.

Lead Generation 106

Lead Generation Lead Ranking Tactics Lead Scoring 106

Lead Liaison

DECEMBER 8, 2022

All this activity and involvement nets increased event revenue, additional intentional interaction, and as a result – more conversations leading to business transactions.Lead liaison’s suite of over 60 event activations helps event organizers and exhibitors drive engagement at their events and provides exhibitors with better lead capture processes.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Lead Liaison

MARCH 2, 2023

Once scanned, software on the device converts the dots within the code into numbers or a string of characters. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Lead Liaison

NOVEMBER 24, 2022

From start to finish, Email can be the easiest to use, and also the best tool in your arsenal. If you’re using a Universal Lead Capture platform such as Lead Liaison , you can ask them if they want the documents immediately, at the end of the day, or after the show, or any other time frame as a qualifier for sending the email.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Valasys

APRIL 22, 2024

Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. Targeted advertisements : Paid advertisements are displayed to a specific audience based on demographics and interests. Marketing automation platforms streamline the process once they collect email addresses.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Lead Liaison

FEBRUARY 28, 2023

QR codes (what Lead liaison calls Waypoints) can be positioned in stands or stuck to equipment anywhere in your booth, or displayed on a computer screen for virtual attendees. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Lead Liaison

FEBRUARY 14, 2023

Speakers, or an assistant to the speaker, can control what questions are asked and when they are displayed. The photo booth can be launched on an attendee’s personal device from a branded QR code, or displayed in the lobby on a physical device. The photo booth can be embedded in a virtual event platform, such as Bizzabo , Swoogo , etc.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Lead Liaison

NOVEMBER 29, 2022

Surveys or polls can be displayed using a branded QR code at the beginning or end of a session – or even somewhere in between. Event organizers often offer educational sessions at their event. Although, most organizers miss out on the opportunity to collect data, feedback, and further engage attendees with the use of surveys or polls.

Work Management 95

Work Management Marketing Management Creativity Organization 95

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Cost models- CPM, CPA, CPL.

Display 100

Display Advertisements Advertising Lead Ranking 100

Martech

SEPTEMBER 22, 2021

Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. Read more here.

Marketing Automation Services 116

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 116

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

PureB2B

FEBRUARY 11, 2021

With the digital transformation continuing to skyrocket, there are always new software solutions popping up every day. But here’s the good thing—when you’re selling IT solutions, you already know that your target market is online and familiar with the workings of digital tools. Who says email marketing is dead?

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

PureB2B

FEBRUARY 11, 2021

With the digital transformation continuing to skyrocket, there are always new software solutions popping up every day. But here’s the good thing—when you’re selling IT solutions, you already know that your target market is online and familiar with the workings of digital tools. Who says email marketing is dead?

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Optinmonster

OCTOBER 30, 2020

Customizations might require custom code or expensive software. Marketo is marketing automation software for high-growth businesses and large enterprises. It comes with everything you need to create personalized and automated email campaigns. This will bring up the editing tools on the left. Exit Intent ®.

Marketo 81

Marketo Marketing Automation Services Display Trigger Marketing 81

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Lead Liaison

MAY 3, 2019

Research booth display vendors and artwork deadline(s) – If you plan on creating a new booth display, start looking into vendors to understand cost and deadline(s) for artwork. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

NuSpark Consulting

SEPTEMBER 14, 2015

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. You’ll capture them if blogs and content are thought-provoking and address business problems.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. MARKETING ACTIVATIONS: Games, Improvements & Updates. . Create custom guidelines that display prior to game play. s robust lead management solutions. 1: GUIDELINES [details].

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. How exactly can that tie in with automation software ? The Funnel.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Valasys

JANUARY 21, 2020

It inferences the innovative practice resulting from the amalgamation of marketing & technology. The term “Martech’ specifically applies to all the major initiatives, efforts & tools using technology to help marketers achieve their desired marketing goals & objectives.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. There’s the booth rental, the booth design/display, travel and expenses for your employees working the booth. Service costs like electricity, cleaning, or wifi can sneak up on you. I think you get my drift: marketing events cost a lot of money.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

BenchmarkONE

NOVEMBER 28, 2018

A 2018 study showed that while religious organizations saw an average unsubscribe rate of just 0.06% in 2017, industries like accommodations and personal/professional services saw unsubscribe rates upwards of 0.25%. Many email marketing platforms (Hatchbuck included) won’t allow you to send further emails to unsubscribed contacts.

CAN-SPAM 70

CAN-SPAM Marketing Automation Services Ad Frequency Opt-out 70

KEO Marketing

JULY 19, 2017

Make sure your outbound marketing leverages these trends: Marketing Automation. In 2017, marketing automation is going to save you time and increase the effectiveness of your company’s sales process. decrease in marketing overhead. Inbound Marketing Trends . increase in sales productivity and a 12.2%

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. This will help you further understand where your gaps are, as well as identify tools that will serve as hubs for your stack. Ghostery is a free tool that can help you do this. Marketing automation.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

SnapApp

AUGUST 17, 2017

For the business, it’s a discovery tool that helps better qualify leads based on responses within the assessment – to see if they’re “ready.”. . Prospects that complete an assessment enter their unique input and are able to learn about their needs, pain points, and gaps in service through their own self-discovery process.

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. The Definitive Guide to Lead Nurturing. Jon Miller.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Lead Agency

JUNE 5, 2018

In this article we are going to give you eight pragmatic strategies to optimise your website, and turn it into a premium lead generation tool. Display Your Value Propositions. Setup Lead Acquisition and Lead Capture Tools. Many platforms, such as WordPress, offer built in mobile responsive design.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54