5 Ways to Make Your Lead Nurturing Emails Stand Out
Adobe Experience Cloud Blog
AUGUST 9, 2017
At Marketo, we use The Four U’s of Subject Lines , a very helpful acronym that we picked up from Copyblogger to help determine if our subject lines are ready: Useful: Is the promised message valuable to the reader? Like any landing page, you want your email to be compelling, clear, actionable, and answer the what’s in it for me?
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