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5 Ways to Make Your Lead Nurturing Emails Stand Out

Adobe Experience Cloud Blog

At Marketo, we use The Four U’s of Subject Lines , a very helpful acronym that we picked up from Copyblogger to help determine if our subject lines are ready: Useful: Is the promised message valuable to the reader? Like any landing page, you want your email to be compelling, clear, actionable, and answer the what’s in it for me?

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7 Best Marketing Automation Software in 2022

SendinBlue

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. A signup form embedded on your site, landing page, email, or chat widget automatically records the data users enter and sends it to a customer relationship management system (CRM) where the data is made usable. At a Glance: The Best Marketing Automation Platforms.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

When you integrate Convert (or any other A/B testing tool) with a third-party tool, you can push your A/B experience data into that tool. This allows you to keep a close eye on your tests, obtain a better understanding of your business, and improve targeting. Figure Out Which Teams Will Be Using the A/B Testing Integrations.

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An introduction to ecommerce APIs for non-developers

chiefmartech

Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. By doing so they achieved two goals: They tamed the integration challenges faced by developers who are working on creating new content experiences, e.g., how to separate the content from the display.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. The best example of how AI assists in smart content optimization is automated A/B testing.

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7 Interactive Content Strategies for B2B Marketing Success

Outgrow

Marketo uses calculators and assessments to qualify leads by offering valuable insights in exchange for contact information. Test and Iterate Ensure that you are constantly refreshing your material and making changes based on feedback and information statistics. This way, they can fix specific problems.

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10 Ways to Engage Your Audience with Interactive Content

Adobe Experience Cloud Blog

Make a Quiz About a Statistic. Take a look at your content to see if there is a statistic, an important takeaway, or a data-filled chart you can pop out into a fun quiz. As you can see, it’s a lot more interactive than just writing out a statistic on the page, and it feels like a more custom experience for the user.

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