CMO Spend in the Current Economic Climate and Plans for 2021
Porch Group Media
SEPTEMBER 9, 2020
One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. This varied slightly for B2C and B2B marketers. Read more here.
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