The Point

JUNE 18, 2019

Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). Register for the event here. Include a CTA in the header if possible (see #1, above). And at least one text link in the body copy. Make Copy Count. In email, efficiency is more important than length, so avoid redundancy.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

NOVEMBER 22, 2017

During the event, we discussed trends driving the interest in content personalization, addressed some of the key challenges, and presented examples of B2B companies having real success with their personalization strategies. You can view the recorded version of the event here.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!)

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

MARCH 11, 2010

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page. For example: 1. Sell the offer, not the product. Use images wisely.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

The Point

SEPTEMBER 24, 2012

As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. It’s not even critical that the screen shot tell a particularly compelling story – ANY screen shot communicates that the demo is a real, live Web event.

Promotion 100

Promotion Product Tips Webinar Metrics 100

The Point

AUGUST 16, 2016

This kind of “social wall” is also commonly used for events to display live tweets as they posted. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. The site looks great on mobile devices also, which was a real priority for us.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JUNE 20, 2012

Plus they display more information at a glance (i.e. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Sidebars allow you to showcase items (offer images, speaker bios, etc.)

Template 100

Template Tips Landing Pages Marketo 100