Hubspot

NOVEMBER 30, 2011

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. New Dashboard Overview. More Detailed Reports.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. the Google Display Network, the platform runs automated retargeting campaigns to increase brand awareness and re-engage potential customers.

PPC 40

PPC Ads Google Automation 40

Hubspot

APRIL 2, 2021

The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages. Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360. The Trade Desk.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Biznology

OCTOBER 28, 2014

A HUD the acronym for heads up display. Google Doubleclick for Publishers. But that’s not enough. And worse, it’s responsive and not nearly proactive enough. And then there’s Cyfe. Cyfe is a Business HUD. There are loads others. And, it’s apparently very easy to build your own to meet your own needs. FreshBooks.

Adsense 80

Adsense RSS Adwords Doubleclick 80

EMagine B2B Blog

DECEMBER 3, 2018

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Mobile-First Indexing Makes Its Debut. June 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Also, Google will now display the mobile versions of pages in search results and Google cached pages, making speed and performance critical to webmasters and marketers. Mobile-First Indexing Makes Its Debut. June 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

chiefmartech

NOVEMBER 21, 2016

You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Hubspot

FEBRUARY 27, 2020

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Here, let's explore how to leverage YouTube for your next direct response campaign. YouTube ads are different. How to Create Effective Video Ad Creatives.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Not only were companies reaching more relevant audiences, but websites hosting the ads were also able to display banners that were more applicable to their visitors.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

JULY 4, 2017

This announcement comes on the heels of May’s reveal of Unique Reach: “a new measurement tool that captures the number of times the same person has seen an ad,” according to TechCrunch , measuring “how many people are shown display and video ads and captures unique users in addition to average impressions per unique user.”.

Google 78

Google Doubleclick Display Mobile Marketing 78

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100