Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Martech
APRIL 18, 2024
This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) Add merchandise to the shopping cart. However, only a very small percentage of these users went to the home page of the Google Merchandise Store. And who can blame them? Make a purchase. presidential election.”
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