The ROI Guy

OCTOBER 22, 2010

Internet fueled buying cycles - research by IDC and Sirius Decisions both indicate that sales professionals are being engaged later and later in the buying cycle, if at all. Increasingly, the first two-thirds of that cycle is spent researching the market and vendors, without regular contact with a sales rep.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. Brian: I’ve studied this actually, the idea of social network fatigue. ” Should we be publishing sequential chapters in eBook format or things of that nature? But is long form publishing counter-cyclical? Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Single Grain

SEPTEMBER 16, 2022

Sir Tim Berners-Lee invented the World Wide Web in 1989 while working at CERN (Conseil Européen pour la Recherche Nucléaire, or European Organization for Nuclear Research). Network users will work together to address previously hard-to-control problems by mutual ownership and governance of these new decentralized intelligence structures.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. subject matter experts, network coordinators and newsletter editors) to use personal shared workspaces (see above) to post and archive their content as part of their Public folder.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Social Media (239).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Walker Sands

MARCH 25, 2020

As we dive deep into a recent history of presidential campaigns, we see how technology has influenced politics through targeted campaigns and leveraging social networks, as well as how it has inevitably led to the rise of new security issues. The Social Network. Targeted Campaigns.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52