chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. “Disintermediation” became a punchline. How many pet stores did we really need in 2000?”

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The Point

MARCH 17, 2015

Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.”

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

Heinz Marketing

FEBRUARY 8, 2021

I was playing around with this earlier this week and doing some searches on LinkedIn, looking at titles and descriptions of people in our space, and I was pleased to see that there are far more people that are using the phrase account-based in their bio, in their title, than using the acronym ABM. That’s the first piece.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101