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The Point
MARCH 17, 2015
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. AF) Absolutely, yes. For now, however, I hope they focus more on driverless cars. (HS)
The ROI Guy
NOVEMBER 4, 2010
In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
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