Banners Disintermediation Linkedin Segmentation 
The Point
MARCH 17, 2015
Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. Now that banner ads can be deployed so much more intelligently, do you see display advertising making a comeback in B2B circles? (AF) AF) Absolutely, yes.
The ROI Guy
NOVEMBER 4, 2010
In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.
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