Choozle

AUGUST 29, 2021

Automated software platforms reduce the need for multiple services to operate campaigns while simultaneously making information about the campaign available in real-time. Self-serve programmatic advertising has made quite an impact in the marketing world over the past several years.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Origin Story. I hope you’ve noticed that I’ve cut my hours down here at Biznology to once-a-month.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Chris Koch

APRIL 28, 2014

Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. I know, tell you something you didn’t already know, right?).

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

Biznology

JANUARY 7, 2016

That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

ViewPoint

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. This disintermediation with sales has effectively given control of the sales cycle to the buyer. Corporate : When is the last time you saw marketing, especially the head of marketing, participate in sales training?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62