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Measuring ROI in Social and Mobile Marketing

Biznology

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. In e-mail marketing, people unsubscribe.

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Tracking Social Media ROI

Biznology

Image via Wikipedia. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Pop them into the comments or let me know on Facebook or Twitter. The post 3 predictions for online marketing in 2016 appeared first on Biznology.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Ensure your landing page is as user-friendly as possible.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Adam Needles.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

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DMA 2013: Top Takeaways for B2B Marketers #DMA13

KoMarketing Associates

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.