article thumbnail

B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Why does this work? they need you.

article thumbnail

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

This is especially important in generating postitive word of mouth (WOM) too. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). This is especially important in generating postitive word of mouth (WOM) too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Marketing teams and sales teams are different within a company. Marketing team within a company works to put together and publish case studies to highlight their solutions and products.

article thumbnail

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

This desire to remain strategic yet foster creativity in our marketing means that marketers are always trying to remain dynamic and keep up to date with new and exciting marketing opportunities, all while battling the struggle to part with the more traditional marketing activities with a proven track record.