Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Just ask Dell regarding their batteries that caught fire.

Service 100

Service WOM RSS Digg 100

EveryoneSocial

OCTOBER 20, 2020

There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail! Congrats, sorry to be a buzzkill but: chances are your success is anomalous and probably short lived.

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Hubspot

AUGUST 30, 2019

It’s also very susceptible to external factors like news, trends, and current events. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. and external factors (customer reviews, WOM marketing, news mentions, etc.). Don’t let your brand be like Kanye.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Why does this work? they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

MLT Creative

APRIL 29, 2011

The changing nature of our industry propels us to stay on top of the latest trends. ” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing. Navy use social media.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Online Marketing Institute

OCTOBER 31, 2010

But I need to stay on top of emerging trends,” I hear you say. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Bernie Madoff. Real estate. The credit crisis.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Some trends in business may come and go but delivering a great customer experience will never go out of vogue. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Ambal's Amusings

OCTOBER 8, 2009

We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. They can usually bring insights into current trends and even insider news that could be valuable in creating the case study. Marketing teams and sales teams are different within a company.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

JUNE 19, 2014

This Twitter trend is outdated: Find out why. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Or is it because the content happened to relate to a topic that was trending at the time? Was the headline catchy?

Paid Content 49

Paid Content Top of Funnel B2B Marketing Content Marketing 49

SmartBug Media

OCTOBER 19, 2021

Increasing WOM. Pause and consider what you really want to measure; it’s generic. What are your priorities for the next year? What do you want to know? Is it that “someone might recommend” your business? Are you trying to reduce churn? Get more specific & clear about what you’re asking. Instead, ask “how did they hear about you?”.

Trends 59

Trends Paid Search Agency WOM Outreach 59

Convince & Convert

APRIL 22, 2010

Capitalize on what is now while having enough foresight to catch the coming trends. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). The tools may change but the system is the same.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

B2B Marketing Zone Posts

JULY 7, 2010

Vital Statistics for B2B Marketers – the video - Earnest about B2B , June 10, 2010 Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Write the blog. Your goal is Brand ROI.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Onalytica B2B

APRIL 27, 2017

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. Earned Media/WOM trumps all. With this trend, marketers must adjust their marketing efforts. seconds.

PPC 235

PPC Paid Content Paid Search Agency Allocation 235

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. 95) Word-of-Mouth (WOM). WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. 96) Workflow.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28