Remove Direct Marketing Remove Trade Show Remove Trends Remove WOM
article thumbnail

B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Why does this work? they need you.

article thumbnail

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is especially important in generating postitive word of mouth (WOM) too.

article thumbnail

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Marketing teams and sales teams are different within a company. Marketing team within a company works to put together and publish case studies to highlight their solutions and products.