sales Direct Marketing Related Topics 
The Point
JANUARY 9, 2015
One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Do everything else right (message, offer, creative, etc.), 1:1, 1:Few, 1:Many).
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The Point
APRIL 21, 2010
convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads. And these weren’t just tire-kickers – fully 22 percent of the new prospects requested immediate sales contact. The results have been startling.
The Point
OCTOBER 22, 2013
Perhaps you want to leverage a recent sales win by targeting other executives within that same vertical. In these scenarios, one way to accelerate the sales cycle is to present a meeting as the call to action. Excerpted from “The High Tech Direct Marketing Handbook.”
The Point
MAY 27, 2014
Those of you who have been subjected to sales training at some point in your careers may remember a technique called “the assumptive close.” Adapted from “The High Tech Direct Marketing Handbook”. It goes something like this: “Would you like the car in red or blue?” To download your free copy, click here.
The Point
OCTOBER 7, 2010
(It’s for this reason that industry benchmarks for metrics like response rates from the likes of Marketing Sherpa (otherwise a fine and reputable organization) don’t really mean much.). It’s the oldest direct marketing rule in the book that list quality is the #1 ingredient in a successful campaign.
The Point
MAY 30, 2014
In theory, today’s marketing technology enables B2B companies to move prospects seamlessly from raw inquiry to qualified opportunity to paying customer, and then attribute that sale to the associated campaign. In practice, however, achieving a true, closed-loop demand generation engine requires a high degree of planning and experience.
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