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What You Need to Know About Database Marketing

PureB2B

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

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More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. BullsEye Marketing Systems – generates sophisticated outbound campaigns.

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How a Website Redesign Can Keep You Competitive in 2021

Stevens & Tate

How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm March 29, 2021 / in Articles , Digital Media , Directors , Media , Social Media / by Nicole Wagner Arguably the primary goal of social media marketing is to reach as many people in your target audience as possible and to engage with them. What Is TikTok?

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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How To Architect Your Actionable Marketing Dashboard

Vision Edge Marketing

You can have dashboards that provide data around creating status reports for projects, such as updates to the website, an upcoming event, the status of new collateral or a direct marketing campaign or the reports regarding number of website visitors, open/clicks, followers and friends, number of Marketing generated/influenced qualified leads, etc.

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What General Data Protection Regulation Means For You

Stevens & Tate

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. To see how ready your company is for GDPR, complete the governing body ISO’s checklist for getting ready for GDPR.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Types of Marketing Automation Tools and Systems.